- Physical Properties: White or off-white powder. Soluble in water, forming a clear, viscous solution.

- Thickening Agent: HPMC significantly increases the viscosity of cleaning products, providing a rich and consistent texture.

- Film-Forming: It creates a protective film on surfaces, enhancing cleaning efficiency.

- Emulsifying Properties: HPMC stabilizes formulations, ensuring uniform distribution of active ingredients.

- Water Retention: Excellent water retention properties, preventing the drying out of products.

- Solubility: Easily soluble in both cold and hot water, making it versatile for various formulations.

Hydroxyethyl Cellulose (HEC)

- Physical Properties: White to off-white powder or granules. Soluble in cold and hot water, forming a clear solution.

- Thickening Agent: HEC provides the desired viscosity in cleaning products, enhancing their texture.

- Foam Stability: It improves foam stability in cleaning solutions, ensuring effective performance.

- Water Retention: HEC has excellent water retention capabilities, contributing to the product's longevity.

- Dispersibility: Ensures even distribution of ingredients in formulations.