In the golden September, Guangzhou Chemicals keenly captured market opportunities, with the "Four New" strategy—new markets, new channels, new models, and new products—as its core orientation. It shone brightly at multiple renowned domestic and international exhibitions with its flagship offerings in the Food Additives Series and Coating Resins Materials, not only demonstrating the company's profound strength and forward-thinking vision within the industry but also further advancing its global market layout.
Delving into New Markets: Food Additives Gain Favor
At the 2024 Asia Food Ingredients Exhibition, Guangzhou Chemicals precisely targeted the emerging Southeast Asian market, showcasing its Food Additives Series, including three key products—fruit glucose syrup, glucose syrup, and malt syrup, along with a series of sweeteners, acidity regulators, and preservatives. This comprehensive display highlighted the richness and competitiveness of its chemical product chain. At the exhibition site, customers from various Southeast Asian countries flocked to the company's booth, with Indonesian enterprises showing particular interest, laying a solid foundation for Guangzhou Chemicals' future expansion in the Indonesian market. Through in-depth face-to-face communication, the company not only obtained valuable market feedback but also established preliminary cooperation intentions with multiple clients, adding new momentum to its global business development.
Expanding New Channels: Coating Resins Materials Expand International Footprint
At the 2024 Asia-Pacific Coatings Exhibition, Guangzhou Chemicals' Coating Resins Materials, featuring resin coating raw materials with exceptional performance and unique advantages, attracted the attention and inquiries of numerous new and existing clients. The company's exhibition team, with a professional attitude and skilled techniques, presented a series of efficient and eco-friendly chemical raw material solutions to clients, winning high recognition within the industry. Especially during in-depth exchanges with core clients such as resin and emulsion manufacturers, strong cooperation intentions were sparked, opening up new avenues for the international promotion of Guangzhou Chemicals' coating series products.
The exhibitions in September provided Guangzhou Chemicals with valuable opportunities for market exploration and innovative exchanges. The Canton Fair in October will be another international stage to showcase our innovation and strength. Guangzhou Chemicals will continue to adhere to the "Four New" strategy, fully utilize exhibition platforms, engage in in-depth exchanges with global partners, jointly explore new market opportunities and collaborations, and further enhance its ability to create value for global partners. We look forward to your presence at the Canton Fair in October!
Written by: Huang Shiyi
Illustrations: Composite
