At the first phase of the 136th Canton Fair, Guangzhou Chemicals showcased its ten series of products, successfully attracting the attention of global buyers with its strong product lineup and professional, branded corporate image. It demonstrated its strength and stood out in the complex and volatile market environment. On the first day of the exhibition, Lin Hu, Secretary of the Party Committee, Chairman of the Board, and General Manager of Guangzhou Consumer Goods and Services Group Ltd., led a delegation from Guangzhou Consumer Goods and Services Group Ltd. and Guangzhou Textile Industry & Trade Group Co., Ltd. to visit and guide Guangzhou Chemicals' exhibition stand.

                       

 

Immersive Experience, Focusing on Core Needs

Guangzhou Chemicals' exhibition stand was designed with a cutting-edge aesthetic. By combining scene displays with application demonstrations, it presented products to buyers in a more intuitive way, focusing on meeting their core needs. This showcased Guangzhou Chemicals' strong capabilities in integrated services and resource integration.

 

Green Participation, Embracing the Trend of Environmental Protection

Adhering to the green and environmentally friendly business philosophy, Guangzhou Chemicals not only exhibited in an environmentally friendly manner as usual but also highlighted its green products such as Detergent & Home Care Chemicals and Water Treatment Chemicals at this Canton Fair. These products, with their environmental safety, high-efficiency cleaning, and multifunctionality, won the favor and praise of many buyers.

                   

 

Digital Marketing, Expanding Market Boundaries

Keeping up with the digital wave, Guangzhou Chemicals utilized diversified marketing channels such as Google Ads, social media, and official platforms to precisely reach potential customers, achieving efficient market traffic and brand promotion. Through a series of promotional videos and shorts, the company's brand image and product awareness were significantly enhanced.

 

"Four New" Strategy, Cultivating New Products and Expanding Markets

The "Four New" strategy was another highlight for Guangzhou Chemicals at this Canton Fair. To implement the "Four New" strategy, the company conducted market research in multiple countries and regions two months before the Canton Fair to understand market demands and trends, fully preparing for cultivating new products, expanding markets, optimizing channels, and creating new models to enhance the company's market competitiveness.

 

                     

Under the guidance of the "Four New" strategy, the company seized the opportunity of increasing global trade connections and continuously deepened its participation in the domestic and international dual-circulation system. By cultivating new products, the company successfully launched eco-friendly new materials such as carbon electrodes and sodium hydrosulfide. By expanding markets, it deepened cooperation with countries along the "Belt and Road" route, achieving a substantial increase in exports, with a year-on-year growth of nearly 20% in the first three quarters, among which exports to "Belt and Road" countries accounted for nearly 70%. Furthermore, the company, through its exploration of the "mineral-chemical" integrated trade project, successfully built an integrated trade system of "overseas mineral bases - domestic processing industries - downstream distribution both domestically and internationally." In particular, titanium series products, important industrial raw materials widely used in aerospace, shipbuilding, and machinery parts manufacturing, made their debut at this Canton Fair. At the Canton Fair, Guangzhou Chemicals successfully attracted the attention and cooperation intentions of many buyers with these innovative products and services.

 

On the first day of this Canton Fair, Guangzhou Chemicals welcomed over 100 visitors from more than 10 countries and regions. In the future, Guangzhou Chemicals will continue to adhere to the service concept of specialization, industrialization, and serialization, innovate and progress as always. Taking this Canton Fair as an opportunity, the company will continuously deepen exchanges and cooperation with global buyers, provide more quality and efficient services and solutions to global clients, and share wins and build a better future with global buyers!

 

                       

 

 

Written by: Huang Shiyi
Illustrations: Composite